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Emirates Quality Mark
Achieving the Emirates Quality Mark (EQM) is a critical step for food and beverage companies seeking to enter or grow in the UAE market. Issued by the Ministry of Industry and Advanced Technology (MoIAT) previously Emirates Standard and Metrology Authority (ESMA), this certification is mandatory for certain food product categories to access UAE market.
Our consultancy specializes in guiding businesses through the intricate EQM certification process, from initial assessment through post‑certification support, troubleshooting and finding solutions to ensure a seamless and efficient experience, so you can focus on growing your business.
Understanding the Emirates Quality Mark (EQM)
The Emirates Quality Mark (EQM) is a national symbol of product quality and compliance awarded by the Minister of Industry and Advance Technology (MoIAT), previously Emirates Standard and Metrology Authority (ESMA). EQM certifies that your products meet stringent quality and safety standards, and are produced in facilities with effective quality management systems. More than a regulatory requirement, the EQM enhances brand credibility, streamlines customs clearance, and reassures retailers and consumers of your product’s integrity.
Which Products Require EQM Certification?
EQM is mandatory for the following categories and voluntary for others:
Milk & Dairy: Yogurt (plain, sweetened, flavored), Flavored Milk, Laban Drinks, Flavored Laban, Camel & Goat Milk
Water: Bottled & Natural Mineral Water
Juices & Drinks: Fruit Juices, Nectars, Juices with Milk, Flavored Artificial Drink (Non-Carbonated), Artificial Juice Powder, Fruit Drinks, Fresh Fruit Juices
Our End-to-End EQM Certification Services
Navigating the EQM certification process can be complex and time-consuming. We simplify the certification process and handle everything from start to finish:
1. Initial Consultation & Regulatory Assessment
- Regulatory Analysis: We evaluate your products to determine the specific EQM requirements applicable, considering both mandatory and voluntary certification scopes.
- Gap Analysis: Identifying where current systems or processes need adjustment to meet EQM regulations.
- Compliance: Ensuring that product labels & formulation meet UAE regulatory requirements, which is crucial for EQM approval.
2. Documentation Preparation, Implementation & Compliance Validation
- Comprehensive Gap Remediation: Apply new EQM requirements and rectify existing processes to align fully with certification criteria.
- Document Enhancement: Audit current documentation and develop new records as needed to satisfy EQM standards.
- Effectiveness Verification: Conduct internal audits, mock inspections, and corrective‑action reviews to ensure system robustness.
3. Application Submission and Follow-Up
- Technical File Compilation: Assisting in gathering and organizing necessary documents, including product specifications, test reports from accredited laboratories, and quality management system records.
- Application Assistance: Navigating the MoIAT online portal to submit your EQM application accurately.
- Non‑Conformance Closure: Advise on root‑cause resolution and preventive actions to swiftly close any findings.
- Continuous Monitoring: Tracking the application status and addressing any queries or additional requirements from ESMA promptly.
- End‑to‑End Certification Management: Handle all interactions, submissions, and audit logistics with MoIAT and the notified body on your behalf.
4. Factory Audit Coordination
- Audit Preparation: Guiding your team to prepare for the mandatory factory assessment, focusing on quality management systems and production processes.
- Liaison Support: Coordinating with notified body auditors & audit team to schedule and facilitate the on-site evaluation
5. Post-Certification Support
- License Renewal Reminders: Notifying you of upcoming EQM license expirations and assisting with the renewal process.
- Ongoing Compliance Advisory: Providing updates on regulatory changes to ensure continued adherence to UAE standards.
- Expansion of Scope/Addition of New Products: Assist with adding new products or extending your certification scope as your portfolio grows.
FAQ
Frequently Asked Questions
Can EQM certification facilitate customs clearance?
Yes, products bearing the EQM often benefit from expedited customs procedures, as the certification indicates compliance with UAE standards.
How long is the EQM certificate valid?
The certificate is valid for 3 years, with annual surveillance audits.
What happens in case of a non-conformance?
We help you identify root causes, implement corrective actions, and close findings efficiently.
Is any other certification mandatory for EQM?
Apart from Food Safety Certification, Industrial Measurement Certification (IMS), Halal Certification, and Emirates Conformity Assessment Scheme (ECAS) may be required.
Is EQM certification mandatory for all food products?
No, EQM certification is mandatory for specific products like bottled drinking water, juices, and dairy products. For other products, obtaining EQM is voluntary but highly recommended to enhance marketability.
How long does the EQM certification process take?
The duration varies depending on product complexity and documentation readiness, but typically ranges from 4 – 6 weeks.
What are the key requirements for EQM certification?
Requirements include a valid UAE industry/trade license (or a declaration of accountability for factories outside the UAE), product artwork, test reports from accredited laboratories, a successful factory assessment report, and other documents.
Can non-UAE manufacturers apply?
Yes. A UAE-based importer/distributor must take accountability, or a factory declaration must be submitted.
Take the Next Step Towards EQM Certification
Securing the Emirates Quality Mark is a strategic move to ensure compliance and gain a competitive edge in the UAE market. Our consultancy is dedicated to simplifying this process, allowing you to focus on your core business operations.
Contact us today to embark on your EQM certification journey and elevate your products’ market potential in the UAE.
200+
Companies Advised
500+
Product Registered
$25M+
Cost Savings